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From March, 16 till March, 18th 2011 in the fifth time on the most prestigious and known exhibition platform of Moscow — the Central Exhibition Hall «MANEGE» there has passed the International Specialized exhibition «Interbythim-2011».

The organizer —"Eventa Communication Group" Co Ltd, with support of Association Soap-producing and fat-oil industry (ÀÏÌÏ), Associations of the Russian Cleaning Companies (ÀÐÓÊ), National Organization of disinfections (ÍÎÄ) and the Russian Perfumery-cosmetic Association (ÐÏÊÀ).

The international Specialized exhibition «Interbythim» — leading review in Russia and the CIS countries in sphere of manufacture and realization of the f household chemical goods, means of personal hygiene and the accompanying goods of daily demand, also enjoys wide popularity of experts, representatives of business circles and mass visitors.

From this year the exhibition is spent under patronage of the Government of Moscow.

171 companies from 15 countries of the world have taken part in an exhibition «Interbythim-2011». It is pleasant to notice that companies from Uzbekistan, Kazakhstan Estonia and Sweden for the first time have participated in an exhibition. More than 5000 experts, mainly wholesale and retail companies and producers from all around the Russian Federation and abroad, visited the show and have taken part in the business program of the exhibition.

As well as in previous years, within the framework of the exhibition "Interbythim«,were organized: Salon «The Private Label for nonfood products», Salon «Technical and professional cleaning means» and Salon «The Associated household goods».

In parallel with an exhibition «Interbythim» for the 4th time the International Specialized Exhibition for manufacturers and suppliers of nonprofessional cosmetics — «Intercosmetics» is successively spent.

This year especial interest at an exhibition «Intercosmetics» was caused by its specialized exposition dedicated to the green cosmetics on which the natural certificated cosmetics of the European manufacturers and production of the Russian firms have been presented. In days of carrying out of an exhibition, has passed the second congress of directors of branch in conference hall of Central Exhibition Hall «MANEGE».

The open format of Meeting has allowed taking part in it to all heads of the enterprises occupied in sphere of manufacture of household chemistry and means of hygiene, and also manufacture and sale of raw materials, packing and the equipment for the given branch. Meeting carrying out in days of work of 5th international exhibition «INTERBYTCHIM’ 2011» has allowed drawing attention of the majority of players of the market to the decision of the general for all manufacturers question.

During Meeting such important theme for branch as «the Project of technical regulations of the Customs union» About safety of synthetic washing-up liquids and the household chemical goods «has been covered. As the lecturer on this question N.A.Divakova (ROSSA NIIBH) has acted. In one of days at an exhibition «Interbytchim» there has passed «Day of the technologist» and technological conference «New raw materials, technologies and packing in manufacture household, means of personal hygiene and professional chemistry».

Partners of the conference: Magazine «Household chemical goods», Magazine «Raw materials and packing», Magazine «Cleaning». With reports representatives of the leading raw companies have acted. The particular interest has caused company report of the representative of the"Revada" company on a theme: «Optigel® and Laponite®: thickening and stabilization of cleaning and washing-up liquids».

The most active technologist has been awarded by a memorable gift from the organizer of an exhibition and conference — «Eventa Communication Group» Co Ltd. The great interest among participants and visitors of an exhibition has caused a round table «Natural cosmetics in Russia: the present and the future». Action partners: an Internet portal www.ekokosmetika.ru, Internet shop www.ecoapteka.ru and the Russian perfumery-cosmetic association.

In the last time the new class of consumers of the cosmetics, making especially high demands to it naturalness, ecological compatibility and safety was generated in the world. It mainly the people who are living a healthy life style, preferring non-polluting foodstuff, natural live cosmetics and the eco-goods for everyday life. In Russia this tendency also grows that demonstrate a good opportunities for manufacturers of organic means of personal hygiene and cosmetics.

With occurrence and distribution in the market of a new class of cosmetic means in which manufacture innovative raw components are used, there are the questions connected with check of their quality and safety, with certification, with a reference regulation, and the main thing, with formation of the positive information field giving to the potential consumer a maximum of the competent and correct information about green cosmetics.

During a round table such problems as:

  • Definition of concepts «biocosmetics», «organic cosmetics», «natural cosmetics», «cellular cosmetics», «chemist’s cosmetics», «cosmetics with natural components»;
  • Natural cosmetics — risks and advantages;
    That waited by consumers from natural cosmetics and that really natural cosmetics can give to the consumer.
  • Questions of raw materials for the organic cosmetics;
  • Product certification in Russia and abroad and many other questions were discussed.

With the basic report on a theme «the Review of the market of natural cosmetics in Russia. Concept definitions of „ecocosmetics“,» natural cosmetics «,» organic cosmetics " has acted Dr. Kirsten Huttner, the editor-in-chief of an Internet portal www.ekokosmetika.ru.

The competitive program, as well as in previous year, included: Competition on the best production «Crystal Lotus» and Competition on a best raw material «Interformula».

At the opening day of the show winners of the competitions have been presented to rewarding by diplomas, and also gold, silver and bronze medals.

Carrying out of all these actions in a parallel on a uniform exhibition platform has allowed to create a uniform purchasing platform and possibility of adjustment of strong business contacts and communications for professional visitors.

The exhibition has opened the big possibilities for business dialogue of experts in sphere of manufacture and realization of household chemical goods, means of the personal hygiene, the special washing-up liquids, the accompanying goods and the further development of the Russian commodity market of national consumption.

We are welcome participants and visitors of the project «Interbythim-2012» which will traditionally take place in the Central Exhibition Hall «Manege» in March, 2012. We are assured that our cooperation will promote not only to the further prosperity of your company, development and branch consolidation as a whole, but also to creation of uniform solid business community of manufacturers of household chemistry and cosmetics on the Eurasian space.

 

  Eventa Communication Group
office 21, 7, Serpuhovskiy per., Moscow, 115093
Telephone: (499) 237-03-15, (499) 237-05-49, (495) 510-27-28, fax: (499) 237-05-49, e-mail: info@interbytchim.ru